Alcohol consumption research focuses on studying the patterns, trends, and effects of alcohol use on individuals and society. This area of research explores various aspects of alcohol consumption, including drinking behaviors, health outcomes, social implications, and policies related to alcohol regulation. Researchers investigate factors influencing alcohol consumption, such as cultural norms, advertising, availability, and socioeconomic status. Studies in this area aim to understand the risks and benefits associated with alcohol use and inform public health interventions to reduce harmful alcohol consumption.